Marketing Specialist - RSU Kartini

Join RSU Kartini as a Marketing Specialist and play a pivotal role in expanding healthcare services while developing your creativity and professional network. This is a unique opportunity to contribute to the growth of a respected healthcare institution in Lampung Tengah. As a Marketing Specialist, you will be at the forefront of crafting and executing marketing strategies that enhance patient engagement and drive the hospital's mission to provide quality healthcare.

At RSU Kartini, you will work in a dynamic environment where your ideas and strategies can make a tangible impact. The hospital is committed to continuous improvement and innovation, offering a supportive and collaborative work setting. This role is perfect for someone looking to leverage their marketing skills in a healthcare setting and make a meaningful difference in the community.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to promote healthcare services and increase patient engagement.
• Manage social media platforms to create and share engaging content that informs and educates the community about healthcare services.
• Coordinate with the public relations team to develop and execute PR campaigns that enhance the hospital's reputation.
• Conduct market research to identify trends and opportunities for growth in the healthcare market.
• Create and manage digital marketing campaigns using platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Monitor and analyze marketing performance metrics to ensure effective campaign execution and continuous improvement.
• Collaborate with cross-functional teams to align marketing efforts with the hospital's strategic goals.
• Stay updated with industry trends and best practices in healthcare marketing.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing, with a focus on healthcare or related industries.
• Proven experience in developing and executing marketing strategies.
• Strong understanding of digital marketing tools and platforms such as Google Analytics, Hootsuite, and Canva.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Certification in Google Ads or Facebook Ads is a plus.
• Familiarity with healthcare regulations and compliance requirements.

🛠️ Keahlian

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